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Most People Think Investing = Picking Stocks. It's Not.

April 03, 20254 min read

Most People Think Investing = Picking Stocks. It’s Not.

Let’s say it louder for the people in the back:

Investing is not the same thing as picking stocks.

If you’ve ever said something like,

“I should start investing — maybe I’ll buy Apple or Tesla,”
you’re not investing. You’re guessing.

And to be fair? You’re not alone.

Wall Street, the media, and every guy with a YouTube channel about crypto have pushed this myth for decades:
That the key to financial success is finding the next big stock.

But here’s the truth:
Real investing is not about luck. It’s about process.


The Myth of the Magic Stock

Let’s rewind to a conversation we had with a client — we’ll call him Mark.

Mark had just sold his HVAC business and walked away with about $4.2 million in cash. He came in energized, optimistic, and armed with a spreadsheet. On it? A list of 15 stocks he was ready to buy.

All of them were:

  • Tech stocks

  • High-growth

  • No dividends

  • Mostly hype

  • All risk

It was a mix of FAANG stocks, a couple IPOs, and more than one company that had never turned a profit.

Mark wasn’t being reckless. He was doing what a lot of people do post-liquidity:
Trying to quickly turn his lump sum into a well-performing investment portfolio… without a system.

He wasn’t investing — he was trying to turn his retirement into a second career as a day trader.


What Real Investing Looks Like

We sat down with Mark and walked him through how we actually approach investing at Compound Advisory.

Here’s what we did instead of chasing hype:

1. We Built a Cash Buffer

Before putting a single dollar in the market, we made sure he had 24 months of expenses in cash (or cash-like investments).

Why? Because markets are unpredictable. If a downturn hits and you need to pull money, you want that money outside the market — not tied up in an account that just dropped 15%.

This is foundational to our Compound Cultivator™ strategy: Always protect the next 1–2 years of spending with liquid, safe assets. It’s how you avoid panic-selling at the worst possible time.

2. We Diversified His Investments

Mark’s original “portfolio” was 100% high-growth tech stocks. That’s not a portfolio — that’s a theme. And themes crash hard when the cycle turns.

We helped him build a real, globally diversified portfolio across asset classes:

  • U.S. and international equities

  • Small caps and large caps

  • Dividend payers

  • Bonds

  • Alternatives

  • Real estate

  • Inflation hedges

The point wasn’t to beat the market every quarter. It was to own a mix of assets that could weather any market cycle, and to keep him invested over time — not just until the next market scare.

3. We Created a Harvesting Strategy

This is where real investing meets real life.

Mark didn’t just need growth — he needed income. But instead of setting up monthly withdrawals from a risky portfolio, we created a harvesting plan that generated cash in a smarter way:

  • In up markets, we sell assets that have appreciated

  • In down markets, we pull from bonds or his cash reserve

  • We rebalance tactically instead of reactively

This system means he can live off his portfolio without constantly worrying about timing or performance.


Two Years Later…

Two years into his new plan, here’s what life looked like for Mark:

  • His portfolio was strong and balanced

  • His cash flow was consistent and stress-free

  • He hadn’t made a single panic-driven decision

  • He was playing pickleball three times a week and loving retirement

And most importantly:

He never once asked us, “Should I buy Apple right now?”

Because he no longer needed a “magic stock.”
He had a real investment strategy.


What Most Advisors Won’t Tell You

The investment world loves complexity. It sells well. Fancy charts, stock tips, hot takes on CNBC.

But investing isn’t about being clever — it’s about being consistent.

The truth is, most long-term wealth is built with:

  • Clear goals

  • Smart allocation

  • Low-cost, tax-aware investing

  • A disciplined, flexible strategy

  • And the patience to stick with it

If you can do that — and build a plan that works in both good markets and bad — you’re already ahead of 95% of investors.


Investing Isn’t a Hobby — It’s a System

If you’re heading into retirement, sitting on cash post-sale, or just tired of guessing your way through the market, it’s time to stop stock-picking and start investing like a professional.

At Compound Advisory, we don’t bet your future on headlines or hype.
We build real portfolios for real people, designed to perform across decades — not news cycles.

And we don’t do it with complexity.
We do it with clarity, consistency, and confidence.


Ready to stop guessing and start investing?
Let’s build a portfolio that actually works — so you can spend more time living your life, and less time staring at ticker symbols.

Learn more at compoundadvisory.co


Heath Harris is the founder of Compound Advisory, a modern financial planning firm built for business owners, retirees, and serious wealth builders who want more than just traditional advice. With a focus on tax efficiency, real-life strategy, and long-term clarity, Heath helps clients design financial plans that actually work — not just on paper, but in practice.

He specializes in guiding clients through major financial transitions like selling a business, entering retirement, or restructuring their portfolio for long-term sustainability. His approach is simple: no fluff, no jargon, just smart planning tailored to real goals.

When he's not helping clients build and protect wealth, you'll find him spending time with family, lifting heavy things, or experimenting with cold plunges and grass-fed butter.

Heath Harris

Heath Harris is the founder of Compound Advisory, a modern financial planning firm built for business owners, retirees, and serious wealth builders who want more than just traditional advice. With a focus on tax efficiency, real-life strategy, and long-term clarity, Heath helps clients design financial plans that actually work — not just on paper, but in practice. He specializes in guiding clients through major financial transitions like selling a business, entering retirement, or restructuring their portfolio for long-term sustainability. His approach is simple: no fluff, no jargon, just smart planning tailored to real goals. When he's not helping clients build and protect wealth, you'll find him spending time with family, lifting heavy things, or experimenting with cold plunges and grass-fed butter.

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